what is seo
What is SEO ? SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic results. Google and other search engines look at hundreds of factors to decide which pages to rank for queries. Nobody knows what all of these factors are, but the most important ones are roughly divided into three buckets: On-page SEO On-page SEO is the practice of optimizing individual web pages. Examples of on-page tactics include: Matching search intent Covering a topic in-depth Using short and descriptive URLs Writing enticing title tags and meta descriptions Using descriptive alt tags for images (where appropriate) Writing simple and easy to read content Including keywords in important places Off-page SEO Off-page SEO is anything done outside of a website to improve its rankings. Examples of off-page tactics include: Getting backlinks from relevant and authoritative websites Earning brand mentions